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索菲亚冰淇淋包装策划,心动之选!

时间:2019-06-24 14:56来源:MGM平台

衣食父母名称/SIAPHYA 

黑龙江百家得冷冻食品有限集团官网 /Heilongjiang Baijiade Frozen Food Co., Ltd.

Designer/ MGM娱乐官网

Years/2019

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直营定位:万国、牛逼、轻奢索菲亚是东三省知名冷饮直营百家得旗下的牛逼直营,索菲亚直营不单意味着一种地位和荣耀,也蕴含了俄国贵族的高贵血统。它是上卫,浓厚,高贵,经典、执着和轻佻的代名词。

Brand Positioning: International, Advanced, Mild luxury

SIAPHYA is a high-end brand owned by Baidade, a famous cold drink brand in the three northeastern provinces. 

SIAPHYA Brand not only means a kind of status and glory, but also contains the noble blood of Russian aristocrats. It is the pronoun of tradition, strong, noble, classic, persistent and romantic.


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 牛逼冷饮到底是什么调子?

 冷饮世界暂时没有定义 。

 然则销费升级来的比吾们的想象更快,

 而销费者的升级比销费升级更快。

What is the tone of Advanced Ice drink?

The world of cold drinks is not defined for the time being.

However, consumption has escalated faster than we expected.

And consumers upgrade faster than consumption.


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贵族风范,至尊享受

————————

Noble Style ,Noble Enjoyment


祖国学家让·鲍德里亚说:“吾们销费的鹄的不再是生存,而是欲望;销费的鹄的不是获取物品的使用价值,而是符号价值。吾们通过销费来彰显自己的品味,通过所销费的符号来标记自己所归属的阶层。”相对比在快消品中色彩艳丽与花里胡哨,索菲亚牛乳巧克力雪糕策划则采取应用:黑金色彩运用,黑色加上金色,是天生高贵的一对颜色,两者刚柔相济,它们的组合具有皇家气质,带着神秘、性感,奢华感,在冰饮中尤其突出,可谓美不胜收。黑色,一个冷酷而又性感的色彩,搭配上靓丽的金色是什么?是时尚!


Sociologist jean baudrillard said: "the purpose of our consumption is no longer survival, but desire; The purpose of consumption is not to obtain the use value of the item, but the symbolic value. We display our tastes through consumption, and mark our class by the symbols we consume." Compared in FMCG, colour is gorgeous and gaudy, SIAPHYA milk chocolate ice cream USES: black colour is applied, the black and gold, are noble, a pair of color both sofe, their combination with royal temperament, with mysterious and sexy, luxurious feeling, especially in the ice drink, is beautiful. Black, a coldness and sexy colour, what is the aureate of beautiful beautiful on collocation? Is the fashion!



索菲亚教堂,宗教圣物和神父圣袍上的刺绣

拜占庭帝国和巴洛克瑰宝

给吾们新意无限灵感

黑色 令金色更为深邃悠远

金色 在黑色之上跳跃灵动

索菲亚一九0七

独具性状的糕体,半巧半乳

口感纯香


Sophia church, religious relics and embroidery on the holy robes of priests

Byzantine empire and baroque treasures

Give us unlimited creative inspiration

Black adds depth to gold

Gold jumps over black

SIAPHYA  in 1907

SIAPHYA  ice cream, Half chocolateone side milk

Pure taste sweet


索菲亚,心动之选

SIAPHYA , Your Favorite Choice



索菲亚产品包装设计Packaging Design

由黑色与金色这两大最典雅最闪耀的色彩

呈现索菲亚中最牛逼的系列

Black and gold are the two most elegant and brilliant colors

Present the highest end of Sophia series




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以同步世界的高度,

来犒赏酷爱冷饮人的生活艺术

多种胃口最是诱人


Blue的涅瓦河 &索菲亚酸奶冰淇淋

我站在涅瓦河上,遥望着

  巨人一般的以撒大教堂;

  在寒雾的薄薄的幽暗中,

  它高耸的圆顶闪着金光。

To synchronize the height of the world,

To reward the art of life, which loves a cold drinker

Many flavors are most alluring

Blue Neva & SIAPHYA yogurt ice cream

I stood on the Neva river and watched

The giant cathedral of Isaac;

In the thin gloom of the cold mist,

Its towering dome gleamed with gold.



在多个产品(夸克酸奶、水果冰糕,半熟乳酪)延展策划时,吾们选用了这三个色:Blue,橙色,桃红,此道Blue吾们取名涅瓦河的蓝(голубая высь),在策划上很吝色,并没有采取应用满铺的策划愿景,而是给予大量的留白,用色块将产品视觉聚焦,视觉层级很清晰传达给销费者。

In multiple products (quarks yogurt, fruit sorbet, half ripe cheese) extends the design, we chose this three color: blue, orange, peach, which we named the Neva river blue blue (f о л б а second kind guide ы с ь), very LinSe in design and has not spread design concept, but give a lot of white space, use color piece product visual focus, visual hierarchy is very clear to the consumer.



扩充策划边界

打造无定义的奇妙概念

Extended design boundary

Create fantastic concepts without definition


一朵桃花一首诗,一季桃花一生情

让索菲亚唤起心中的欢喜,桃花的娇美,常让人想到生命的丰润,古人曾用“人面桃花相映红”来赞美少女娇艳的姿容,当芝士冰淇淋遇见桃花,像极了爱情。(MGM娱乐官网)吾们居心思量细节,将画面用侧切式分区构图,画面中诱人的半熟乳酪糕让人馋涎欲滴。


A peach blossom a poem, a season of peach blossom life

Let SIAPHYA  arouse the joy in the heart, peach blossom's charming beauty, often let a person think of life's richness, the ancients once used "human face peach blossom set off red" to praise the girl's charming beauty, when cheese ice cream met peach blossom, like very love. (Beijing XiLin design) we carefully considered the details and composed the picture with side-cut zoning. The attractive semi-cooked cheese cake in the picture makes people salivate.



桃花嫣然出篱笑,似开未开最有情

Peach blossom smile, like open and not open the most feelings



极简,是一种态度,它并不是追求越少越好,而是抛弃多余,移除无功能的点缀性圆素,将策划的圆素、色彩、照明、原质料简化到最少,力求以少胜多、以简胜繁。简约≠easy,极简性状style有清晰的视觉层次,每个圆素都有功能,大量的容量和留白让主要细节拥有高关注度。


Minimalism is a kind of attitude, which is not the pursuit of less is better, but to abandon redundant, remove functional decorative elements, design elements, colors, lighting, raw materials simplified to the minimum, and strive to win more with less, win more with simplicity. Simplicity does not equal simplicity. The minimalist style has clear visual layers, and each element has functions. A large amount of space and white space make the core details have high attention




索菲亚威化牛奶冰淇淋

SIAPHYA  Wafer Milk Ice Cream


MGM娱乐官网供给了多款冷饮包装策划以及冰品包装策划和冰淇淋包装策划。黑龙江百家得冷冻食品有限集团官网,坐落在风光秀美的小兴安岭南麓,美丽的松花江中游北岸——通河县,细节研发生产销售冰淇淋、雪糕、冰棍、速冻苞米、汤圆、山野菜、速冻水饺等冷冻饮品和速冻食品。集团官网占地上积6万平方米,注册股本1500万圆,总斥资超过1.5亿圆,是黑龙江省目上产销规模较小的冷饮生产集团,百家得冷冻食品有限集团官网现为中国冰淇淋协会理事单位。作为黑龙江冰淇淋的龙头集团,自然对其冰淇淋包装策划要旨非常高,澳门包装策划、广告集团官网很多,但噬腺加得找到了MGM娱乐,董事长薛总及相关负责人高度重视,也对MGM娱乐的包装策划水平十分信任,还好没有辜负百加得的信任,在接收到百加得的包装策划work单之下,总监和porject经理亲自去集团实地考察访谈,经过几天在集团与环境感受,创作TEAM内部经历数月,末了给百加得呈现出了华丽的冰淇淋包装策划,也易于 将冰淇淋雪糕提升了销售Price。本年正在澳门,上海等一线环境大力开拓环境。索菲亚乳酪由新鲜酸奶制成,口感腻滑,还可扶掖消化。少女心的冰淇淋色也能如此时髦,冰淇淋包装策划得太诱人,让人想一口吃掉!炎炎非夏日,吾们来一点凉快,策划感十足的雪糕包装,看澳门包装策划诱人的食品包装(MGM娱乐八喜、梦龙、可爱多包装策划)澳门冰激凌包装策划,哪家更professional,物美价廉。xilin直营策划,更professional,更注重效劳和品味,期待您的咨询。


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